Case studies

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Tourism

Visite Brasília

AI-powered WhatsApp customer service and automation

INVERZ developed Lara, an AI-powered WhatsApp assistant capable of automatically answering visitors' questions using the official content available on the Visite Brasília website. The solution provides continuous service, consistent responses and faster communication with tourists and visitors

Context

Visite Brasília receives frequent questions about attractions, events, experiences and tourism information. Handling these requests manually required significant staff effort and made it difficult to maintain fast, consistent and always-available customer service.

Applied solution

INVERZ implemented Lara, an AI assistant integrated with WhatsApp that continuously consults the official Visite Brasília knowledge base to provide accurate, contextual and natural responses. The architecture was also designed to support future integrations with additional communication channels, including Instagram.

Described deliverables

  • AI-powered WhatsApp customer service
  • Responses based on the official Visite Brasília knowledge base
  • 24/7 automated customer support
  • Automated visitor assistance workflow
  • Architecture ready for future multi-channel expansion

Results

24/7 service availability · Reduced average response time · Reduction in manual interactions · Increase in the volume of conversations handled